Effective collections management is critical for maintaining healthy cash flow. Many businesses on NetSuite consider the Dunning SuiteApp for automating payment reminders. While it certainly streamlines follow-ups, the SuiteApp isn’t without limitations. In this post, we’ll cover:
What the Dunning SuiteApp is and how it works
Its setup, levels, and automation features
Best practices for using it
The real-world business impact
Why many companies turn to Maayins Technologies for a custom-built dunning module that’s tailored, flexible, and more cost-effective
The NetSuite Dunning SuiteApp automates the collections process by sending pre-configured reminders to customers with overdue invoices. Instead of relying on manual emails or phone calls, businesses can schedule systematic communications that escalate over time.
This ensures consistency, reduces human effort, and improves collection rates.
Automated Communications – Emails triggered at different overdue stages
Dunning Levels – Escalation from polite reminders to final notices
Customizable Templates – Email bodies and subjects can be tailored to match tone
Tracking & Reporting – Monitor which customers received reminders and at what stage
NetSuite uses escalation levels to manage overdue payments. For example:
Level 1 (Gentle Reminder): Sent 5 days after due date
Level 2 (Second Reminder): Sent 15 days after due date
Level 3 (Urgent Notice): Sent 30 days after due date
Final Level (Escalation): Sent before legal action or service suspension
Each level can be tied to specific templates and customer groups.
Implementing the SuiteApp involves several steps:
Enable & Install the Dunning SuiteApp from the SuiteApp Marketplace
Create Dunning Levels – Define reminder intervals and escalation paths
Assign Customers – Group by risk profile, outstanding balance, or aging bucket
Design Templates – Configure professional, branded emails for each stage
Schedule Automation – Ensure reminders are triggered daily or weekly
Use polite but firm language in earlier levels
Personalize messages with customer name, due amount, and invoice details
Monitor open/click rates to adjust tone
Align escalation with your company’s credit policy
Involve sales or account managers before final notices to protect relationships
Done right, the SuiteApp:
Improves cash flow by accelerating collections
Reduces manual work for finance teams
Provides visibility into aging receivables
Standardizes communication across the business
However, there’s a catch…
While powerful, the SuiteApp has some drawbacks:
One-size-fits-all approach – All customers get treated the same way
Rigid setup – Limited flexibility in escalation rules and templates
Additional cost – Comes with licensing and implementation expenses
Not industry-specific – A manufacturing company’s dunning needs differ from SaaS or retail, but NetSuite doesn’t adapt out-of-the-box
This is where many companies start looking for alternatives.
At Maayins Technologies, we help businesses design custom dunning modules built specifically for their operations. Unlike the SuiteApp, our solution is:
Tailored to your business – Different rules for different customer segments, geographies, or industries
More flexible – Adjust escalation paths, notifications, or even integrate with WhatsApp/SMS in addition to email
Cost-effective – Lower implementation and ongoing cost compared to NetSuite’s Dunning SuiteApp
Customer-centric – You decide how reminders look, feel, and escalate, not a fixed template
In short, instead of adapting your collections strategy to NetSuite, we build a module that adapts to you.
If you’re just starting with collections automation, the NetSuite Dunning SuiteApp is a solid option. It standardizes follow-ups and helps recover overdue payments faster.
But if you want a solution that’s truly aligned with your customers, industry, and budget, a custom-built dunning module from Maayins will give you more control, personalization, and value — at a fraction of the cost.
📩 Ready to optimize your collections process?
Contact Maayins Technologies today to explore how we can design a dunning system that works for you, not just for NetSuite.